The Esports World Cup Foundation (EWCF) has announced a groundbreaking three-year collaboration with Amazon Ads, marking a significant step in elevating the global reach and visibility of esports. This strategic partnership aims to integrate esports entertainment into the daily digital lives of millions, leveraging Amazon’s vast advertising network to bring the Esports World Cup to mainstream audiences.
Under the agreement, Amazon Ads will play a pivotal role in promoting the Esports World Cup, an annual event held in Riyadh, Saudi Arabia, which showcases top-tier competitive gaming across multiple titles. The collaboration will focus on innovative advertising solutions to engage viewers and fans worldwide, enhancing the event’s presence across digital platforms.
“With Amazon, we are bringing esports into everyday digital lives for millions of people around the world,” said Mike McCabe, COO of EWCF. This partnership is expected to amplify the event’s impact, connecting with new audiences through targeted campaigns and immersive content experiences.
The deal also underscores the growing influence of esports as a mainstream entertainment medium, with Amazon Ads providing the tools to reach diverse demographics. This aligns with EWCF’s mission to establish the Esports World Cup as a premier global esports event, offering substantial prize pools and attracting top talent.
Both organizations are committed to fostering a deeper connection between brands and the esports community, creating opportunities for advertisers to engage with a highly passionate and engaged audience. The collaboration is set to roll out ahead of the 2025 Esports World Cup, promising exciting developments for fans and stakeholders alike.
As the esports industry continues to grow, partnerships like this highlight the potential for digital advertising to transform how events are experienced and consumed. Stay tuned for more updates on how this collaboration shapes the future of competitive gaming on a global scale.
Maria Lourdes
