Tariff Dust Up Creates Generational DTC Food, Wine & Spirits Opportunity According to Media Fixer

Quick Summary:

Toss in the addition of Ozempic, inflation and supply chain issues, and it's bewildering why DTC initiatives aren't the norm.  With DTC channel ownership, 1P data can be owned and built into additional mid and lower funnel data driven content marketing opportunities that can help drive acquisition and help Loyalty and Rewards programs shorten repeat sales cycles and revive dormant customers.  A successful DTC channel delivers immediate growth, then scale, then long-term stability by extending lifetime values.

With a combination of upfront, scatter TV media, local media, and streaming apps/networks, audience brand requirements for GRPs and CPMs can be obtained in the performance model and create robust weekly media schedules that take advantage of dayparts, specific programming, prime and unsold premium inventory.

DTC consumer marketing circumvents retail, eliminates middle costs charged by retail partners, delivers immediate revenue and allows in-house marketing teams to own data and develop long term loyalty programs to extend lifetime customer value.

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Article Details

Author / Journalist: Media Fixer

Category: Technology

Markets: ChinaAustraliaChile

Topics: Performance American Consumers Brand Linear Marketing Media Additional Sales Trump Retail

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-29 @ 21:00:00 (21 hours ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 1319 words

Reading Time: 8 minutes read

Sentences: 76 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 28290632

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Main Topics: Technology

Official Website: globenewswire.com

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Year Established: 1998

Headquarters: China

News Last Updated: 8 hours ago

Coverage Areas: China

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