In a significant move for India's wellness industry, Yohan Poonawalla and Michelle Poonawalla have made an undisclosed investment in TOVA, a mass-premium beverage brand specializing in immunity-boosting, herb-infused packaged water. This strategic funding is set to propel TOVA’s mission of redefining everyday wellness through innovative beverage solutions.
TOVA, known for its Ayurvedic herb-infused water, aims to cater to the growing demand for health-conscious products in India. The brand focuses on combining traditional wellness practices with modern convenience, offering a unique alternative to conventional beverages.
The investment from the Poonawalla family, channeled through their family business Poonawalla Group, is expected to fuel research and development efforts at TOVA. This will enable the brand to innovate further and enhance its product offerings in the competitive wellness market.
Additionally, the funds will support TOVA in expanding its distribution network across India. With a focus on nationwide scalability, the brand aims to make its products accessible to a broader audience, strengthening its foothold in the wellness beverage segment.
Yohan and Michelle Poonawalla’s backing is seen as a milestone for TOVA, reflecting their commitment to supporting innovative ventures that align with health and sustainability. Their involvement is anticipated to bring not just financial support but also strategic insights to the growing startup.
As the wellness beverage market continues to evolve, TOVA’s partnership with the Poonawallas positions it as a frontrunner in promoting healthier lifestyle choices. This investment highlights the increasing investor interest in health-focused startups in India, paving the way for further growth in the sector.
Alfred Lee
